There’s beeen a common theme amongst sales professionals that I’ve spoken to recently, they are all struggling to reach their target audience in today’s fast-paced and competitive market. I want to share strategy that I’ve employed to connect with potential clients – going live on Instagram.

Going live on Instagram provides a unique platform to showcase your personal brand. It’s a chance for your audience to see the person behind the sales pitch. By sharing your values, passions, and authentic self, you can stand out in a crowded marketplace. Remember, people connect with people, not just products.

Live sessions offer a personal and authentic way to market your products or services. You’re not just a salesperson; you’re a trusted advisor. Share your industry knowledge, provide valuable insights, and position yourself as an expert. This credibility goes a long way in convincing your audience to choose your offering.

Trust is your most valuable asset in sales, and going live helps you build strong relationships. It’s a space to engage in real conversations, address concerns, and answer questions in real-time. The more you interact directly with your audience, the more they’ll trust you as a reliable source of information.

In today’s digital world, personal connections matter more than ever. Going live creates an opportunity to have genuine, unscripted conversations that make you relatable. Your audience gets to know the real you, and this transparency can nurture long-lasting relationships beyond the sales process.

In a crowded market, it’s easy to blend in with the competition. Going live sets you apart. It shows your commitment to providing value and building relationships. Consistency in live sessions and offering valuable content can make you a trusted figure in your niche.

Remember, it’s not just about the numbers; it’s about the quality of your interactions. Going live on Instagram isn’t a mere trend; it’s a powerful tool for brand building, marketing, and, most importantly, for creating those vital connections and trust with your audience.

I challenge you to give it a try. I promise you won’t regret it. Let me know when you’re going Live, and share your results. I’d love to hear your feedback.